i’m normally ranting against TV ads…
February 5th, 2007 by Andyfirst off, as Chris emailed, I am planning on a blog or video about Mark 6, however after Maya woke up yesterday with bad hives over 100% of her little body, a trip the emergency room, and trying to catch a play or two of the big game… well… I’ll get around to it
something else has captured my imagination this morning though. I recently saw the new commercials that Kleenex company is running under the tagline “let it out…” take a look see:
every time I watch it, I want to jump up and scream, “BRILLIANT”! that is, after I get around to wiping the tears out of my eyes with off-brand… um… tissues. I think that the advert company has hit a home run here by tapping into a deep deep deficiency in our ‘modern’ lives. we as human beings have a deep need to have someone listen to and affirm our stories. we need someone to care.
so, I’m already starting to dream of a saturday when we grab one or two of our IKEA couches and plop them down at a busy intersection and just offer to listen to people’s stories! can you imagine? I can… and I think their right, we’ll probably need a box of kleenex…
one more thing, the Branch has formed a team of elders (we’ll introduce them during worship real soon). one of main tasks for this team is to be just such a listening presence in our community. so perhaps you are reading this or just watched that advert and your saying to yourself, “I wish someone would listen to my story”. well, we’re here to listen. all it takes is a word, an email or a phone call… you could start by shooting me (andy {@} thebranchonline.org) or Chris (chris {@} thebranchonline.org) an email… let it out!

